POSTERS

i have tried hard infact very hard to stay away from cinema in my last six blogs. but, i think i've had enough i cant do it anymore. as, the famous amitabh dialouge goes "i eat english i drink english i sleep english my name is anthony gonsalves" the same way "i drink cinema i eat cinema i think cinema my name is dirty harry".

caught in a traffic jam with sweat dripping down your face you look around hoping for a miracle and there you see gopichand holding an attractive sword smeared with blood and anger occupying every nook and corner of his face. this is a poster designed for his latest film shankham.

a film may be good in its contents but a bad poster design may affect it adversly on the flip side a bad film with some interesting poster designing might drive people to the theatres. talking about my personal experience hollywood and bollywood succeed in deceiving me on regular basis but tollywood has barely managed to do it.

a poster can gross millions of dollars think its funny? even, i thought the same but it aint. nine years ago the posters of blair witch project have created a storm in the u.s of a. made on a shoe string budget the film starred all new comers and it was released simultaneously with a high budget action flick. interestingly this film grossed more than its counterpart thus, raising the curtain for an entirely new method of poster designing the unconventional method.

why did the posters of blair with became such a rage? just because they were able to raise the curiosity levels in people .

though a bit inconsistent bollywood has always been able to churn out good " they get you thinking" posters. for all those people who saw "wake up sid" the beta beti poster behind konkana sen sharmas desk depicting a poor mother and her two children is a classic example of this.

here comes our very own tollywood the latest to hit the roads are posters of a new kalyanram movie showing this idiot walking beside a tiger powerful huh? how many times have we seen a tollywood hero being compared with animals i am sorry by animals i mean a lion, tiger and all those powerful species. the people are tired of such posters atleast the intelligentia unfortunately the filmmakers aren't.

though a few films like sarai veeraju are showing some promise and making a statement that filmmakers are changing. but this ain't enough.

tollywood is in dire need of some good poster designers